Owner Latoya Babb want you to smile after every experience. Phenomenal U was birthed 6 years ago and inspired by the one and only Geno Lewis. Geno Lewis was a legendary hairstylist who left a legacy of living and loving hair. The torch was passed to Latoya and she has not let the industry down since. Initially, healthy hair was the main focus, but overtime Latoya knew building relationships with clients was imperative. The sight of seeing clients come in smiling and leaving feeling renewed made Latoya feel phenomenal. Latoya’s goal is for every client to feel appreciated. Latoya is ready and willing to provide you with a self care phenomenal experience. She strives to deliver the best service, vow to continue her education and stay up to date with all current trends.

Latoya Babb, is an Advance Cosmetologist, Salon Owner, mother of 4 sons, wife, and industry leader. Her career started in 2008 after graduating from Euclid Beauty College. While working for Geno Lewis for 5 years she opened Phenomenal U Hair & Nail Salon. She has trained under Niki Smith, Color Ambassador from Chicago IL. and has taken numerous continuing education classes to stay up to date with new trends. Latoya believes in the importance of education and strives to become better everyday. She specializes in cutting, coloring, curling techniques and hair extension services.


A NEW ME (1st time clients) Mandatory

This service is mandatory for new clients. This service includes a steaming conditioner treatment, a end trim and a silk press. Our steaming conditioner treatment provides the hair follicles to open allowing conditioner molecules to penetrate. Leaving hair feeling extremely healthy.


Curls for the girls (silk press with curls)

Natural hair is transition from naturally curl to straighten and curled with irons. Latoya's #1 service


Silk Press (Straight)

A silky straighten technique used to tame natural hair. Leaving hair shiny and easy to maintain. CURLS ARE NOT INCLUDED



This service is done on chemically relaxed hair. Hair is shampooed, conditioned and wrapped or either mold then styled. Leaving hair shiny and healthy.


Mini relaxer/wrap

Relaxer is applied to sides and back of head to control new growth. Then styled with my special touch! I recommend a deep conditioner with this service. This service is done between retouch relaxers appointment.


Up do

Up do on chemically relaxed hair, most times with extensions added


Full Sew In 3 bundles

Hair is not included, I will install 3 bundles. This services includes leaving a small amount of hair out. Curls are not included in this price, please book add on service.


Partial Sew In

This service includes installing less than 5 tracks by hand sewing them in to enhance length and fullness. 75% of your natural hair will be left out.


Base color with highlights

All permanent color services are provided using Olapex products. MUST ADD ON DESIRED STYLE TO COMPLETE BOOKING


Base color

1 color applied and provided with Olapex Bonder. MUST ADD ON DESIRED STYLE TO COMPLETE BOOKING.



Olapex Bonder is added to all color services. Does not include base color. DESIRED STYLE MUST BE ADDED ON TO COMPLETE BOOKING.


Deep Conditioner

Hair to be moisturized with a product to promote hair growth and enhancing dry scalp. Client goes under dryer with a plastic cap

Thermal Smooth Treatment

This is a amino acid service that elongates the natural curl pattern allowing it more manageable and helps control frizz

  • Sunday
  • Monday
  • Tuesday
  • Wednesday
  • Thursday
  • Friday
  • Saturday
    8:00 AM-4:00PM
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